In January 2025, Google search trends revealed a striking dominance of sports-related events, capturing the attention of millions worldwide. High-profile matchups such as England vs. India, Real Madrid vs. Barcelona, Bills vs. Chiefs, and Eagles vs. Commanders emerged as some of the most searched topics, underscoring the cultural and competitive weight of these sporting rivalries.
The cricket showdown between England and India, with a staggering search volume, highlighted the enduring global fascination with the sport, particularly during the India vs. England Test series. This historic rivalry, deeply embedded in the cricketing cultures of South Asia and the United Kingdom, continues to draw massive audiences. Similarly, Real Madrid vs. Barcelona, known as El Clásico, dominated searches as one of the world’s most iconic football rivalries, captivating fans across Europe, Latin America, and beyond.
In the United States, American football took center stage with Bills vs. Chiefs and Eagles vs. Commanders, both spiking during the NFL playoffs. The Chiefs’ playoff run, bolstered by the high-profile synergy of Travis Kelce and Taylor Swift, likely amplified public interest, while the Eagles vs. Commanders matchup underscored the intensity of the postseason. The appearance of Super Bowl 2025 among top searches signals early excitement for the upcoming NFL championship, with speculation swirling around potential host cities like New Orleans.
Tragic events also dominated search trends in January. LA Fires surged following devastating wildfires that erupted in Los Angeles on January 7, 2025, as residents and concerned people around the world sought real-time updates on safety and containment efforts. Likewise, Plane Crash garnered significant attention after a mid-air collision in the U.S. claimed 67 lives, driving millions to Google for breaking news, victim information, and official reports.
Technological and cultural curiosity also shaped the search landscape. Is TikTok Back reflected ongoing public anxiety over the app’s status amid U.S. legislative debates about a potential ban, fueled by concerns over data privacy and national security. Similar unrest was reported in countries like Pakistan, where TikTok outages or restrictions stirred widespread searches. Unexpectedly, Deepseek emerged as a surprising entry, spotlighting the Chinese AI company’s January 2025 release of DeepSeek-R1, an open-source robotics model. This development signals growing global interest in AI innovation, challenging the dominance of Western tech giants like OpenAI.
Regionally, ตรวจหวย (Thai for check lottery) captured significant search interest in Thailand, driven by the country’s government lottery draws on the 1st and 16th of each month. This trend mirrors localized cultural practices, akin to Powerball searches in the U.S., highlighting the role of national traditions in shaping online behavior.
Together, these top Google searches of January 2025 paint a vivid picture of a world captivated by sports rivalries, gripped by tragedy, and increasingly curious about technological and cultural developments. Country-specific top searches are listed below.
Albania, Algeria, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Burkina Faso, Cambodia, Cameroon, Canada, Chile, Colombia, Congo DRC, Costa Rica, Cote d’ivoire, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Haiti, Honduras, Hong Kong, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Kyrgyzstan, Latvia, Lebanon, Libya, Lithuania, Macedonia, Malaysia, Mali, Mexico, Moldova, Morocco, Mozambique, Myanmar, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Viet Nam, Yemen, Zambia, Zimbabwe
